Campaign Analysis and Reporting

Agile Marketing

In today’s fast-paced society, one cannot wait for a quarterly report to determine whether or not one’s product is profitable. Marketing campaigns are costly ventures, even on the Internet. Incorrect timing, poor wording, and the lack of a clear message can be corrected instantaneously on a website provided that one has the proper information in a timely manner. A variety of companies offer a range of website marketing campaign reports and analyses. The trick is to choose the one, or ones, that most accurately capture pertinent data from the targeted market.

Google Analytics

Google Analytics provides website analysis to create a timely report broken down into several basic categories. Categories include the number of visits, number of clicks, cost, click through rate, return on investment, and profit margin. One can add or subtract fields to the report through the Google toolbar. Google Analytics can compare one website against sites of a similar size to determine its effectiveness with respect to competitors.  It can provide suggestions regarding search engine optimization. It monitors the reports it generates and provides feedback when significant changes occur.  Google Analytics is free to any company that subscribes to its service.

Mutualmind

Mutualmind focuses its analysis on social networks. Mutualmind delves into customer comments on social networking sites. As such, it provides real-time feedback regarding the public’s perception of a brand name versus its competitors, positive or negative. It also offers suggestions for product promotion on such sites. Mutualmind is available by subscription. The price is commensurate with the depth of the analysis.

Tap11

Tap11 focuses solely on Twitter Business Intelligence. It monitors brands based on Twitter conversations and provides reports regarding those conversations. Currently, Tap11 is available for a free trial by invitation only. Interested companies can submit an application for a free trial on the Tap11 website. Approved applicants will receive a 30-day free trial of the Twitter Business Intelligence products.

Scout Labs

Scout Labs analyzes a variety of social media to take the pulse of a company’s brand. It scours networking sites such as Facebook and Twitter, blogs, forums, photos, and videos. It allows an entire team to view the results. The team leader can then assign a specific blog or Tweet to a team member for follow-up. Scout Labs' Buzz Tracking tool display real-time conversations regarding any given brand and its competitors in an easy-to-follow graph. The data appears as a sort of “heart monitor” readout with the peaks and valleys of each brand displayed in different colors for easy analysis. It also provides “push reports” sent to the company via email on a daily, weekly, or monthly basis. The service offers a free fourteen-day trial, with pricing packages based upon the number of searches for unlimited users.

Gulf Media Solutions

Gulf Media Solutions provides a variety of tools with which to measure a company’s Internet marketing campaigns. It monitors click through rates and conversion rates to calculate a return on the company’s investment. It also provides suggestions for social media optimization based on real-time feedback from customer comments on the various social networking sites. Gulf Media Solutions bases its rates on a plan that is customized to each company.