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Affiliate Marketing
How to Interview a Search Engine Optimization Specialist in Egypt
In general, finding the right search engine optimization (SEO) specialist is much more challenging than it seems. Finding an SEO specialist in Egypt can be even more daunting. Below are several questions prospective buyers should ask when looking for SEO Egypt.
1.) How long has the company been in business?
Surprisingly, there are numerous, unsavory companies, which quickly put together a website and a couple of directory listings and call themselves SEO experts. Strong companies are not ones who have newly entered the market. The best companies all seem to have at least four years of experience. Oftentimes, the company's SEO practice grew out of another discipline, such as website creation, analytics or other forms of marketing.
2.) Who are your customers?
Companies should be able to produce reputable references, on demand. There is truth in the saying, “You are as good as the company you keep.” Find out the types of companies the SEO firm has. Is there a particular industry or niche where they have unparalleled expertise. Is it your industry? Have they worked with companies of your size? If they do, they the SEO firm will be able to better understand your resource limitations, as well as your internal process flexibility.
3.) What kinds of projects have you completed?
This question is crucial. Search engine optimization consists of several components. These components are on-site website optimization, content development and syndication, and link development and viral marketing. Many companies claim they are SEO experts. However, upon further examination, one may find that they focus, only, on one or two aspects of SEO. Inexperienced SEO firms tend to focus only on on-site optimization. While this is important, client success will not be fully achieved, unless the other components are skillfully employed.
4.) What optimization techniques does your company employ?
Getting a detailed and honest answer to this question can mean the difference between long-term search engine ranking success and getting banned by the search engines. There are two principal types of SEO techniques employed by optimization firms. The first is called “white hat techniques.” White hat techniques are optimization processes and programs, which utilize ethical and legitimate mechanisms for getting a client’s website to appear within search engine results pages (SERPS). Black hat techniques employ unethical and illegitimate mechanisms for getting a client to appear at the top of the SERPS. If your vendor uses black-hat techniques, you may see a short-term improvement in your SERPS. However, sooner or later, your website will become penalized or banned, by the search engines. The time and costs required to overcome a penalty or banned verdict are prohibitive.
In summary, utilizing SEO as part of an overall online marketing program can generate significant results. However, to achieve long-term success, it is essential to partner with the right vendor.
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